Hey Hey Mae
Hey Hey Mae is a functional wellness practice built by Elizabeth, a Functional Nutritional Therapy Practitioner who helps families navigate everything from gut-brain disorders to chronic health challenges. When she created her 300-page cookbook, Hey Hey Everyday, she partnered with Oliver Creative to bring the project to life in a way that felt warm, approachable, and grounded in real, everyday nourishment. Ada Oliver began the initial design direction and page structure, and my role focused on supporting and extending that foundation through careful layout work and brand implementation.Creative Direction and Logo: Ada Oliver - Oliver Creative
Tools: Adobe InDesign
Role: Ada Oliver & Bonnie West: Brand Support and Book Layout
Together, Ada and I tag-teamed the full book build. I developed paragraph and character styles to keep the workflow consistent across hundreds of pages and helped shape the rhythm of recipes, teaching sections, guides, and illustrations. The tone of the design needed to feel homey and uplifting, with playful touches that matched Elizabeth’s voice. We worked in InDesign, weaving in the illustrations Ada created and accommodating the beautiful food photography provided by the client. The final book was printed as a full-color 8x10 volume and is now sold through Hey Hey Mae as part of their functional wellness offerings.
Ready When You Are
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Ready When You Are •
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