Deja Moo’s Burger Bowls
Deja Moo began as a playful, Southern-inspired burger truck concept branded by Oliver Creative. Ada Oliver, the studio owner, built the core visual identity; full of rustic charm, bright colors, and that wink of personality you expect from a name like Deja Moo. Once the direction was set, I stepped in to extend her work into the practical, everyday pieces a food truck depends on. Because their budget leaned toward easily sourced materials, our approach centered around stamp-friendly designs that stayed bold, legible, and fun even in one-color applications.
Tools: Adobe Illustrator and Photoshop
Role:
Ada Oliver (Oliver Creative): Creative Direction • Logo Design
Bonnie West: Brand Implementation
My role focused on taking Ada’s established identity and turning it into real-world packaging examples: patterned food wraps, cup designs, napkin prints, apron graphics, and stickers that felt cohesive without being overworked. I created a repeat pattern that could adapt across formats and keep the brand recognizable no matter the print method or surface. Working in Illustrator and Photoshop, the goal was simple: honor Ada’s vision while making sure the identity translated cleanly, affordably, and memorably to every touchpoint.
Ready When You Are
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Ready When You Are •
Share your vision and let’s make something that feels true to you.